Expert Views

JavaScript, PWA and … SEO

Progressive Web Apps are probably one of the best moves for improving the conversion rate and User Experience of your customers. Using JavaScript as a PWA framework provides the best possible user experience, but it also leaves questions about how to create a crawler-friendly JS application. With PWAs, you get native-like interactions, push notifications, and […]

July 11, 2018

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Expert Views

Nike just shaped the future of retail with mobile-first commerce

In the last few years, Adidas’ market share and gross margin have increased significantly. Adidas’ sales were particularly strong in the U.S. (double-digit growth) which means stealing Nike’s clients. In reply, Nike changed their strategy and engaged customers with augmented reality. At The Next Web, we had an opportunity to see how it worked… […]

June 3, 2018

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Expert Views

6 Tips and Tricks for Improving Your eCommerce Business

eCommerce has come a long way in the past few years. Now, instead of being an up-and-coming industry, it has become the ONLY way to sell competitively in the digital age. Shoppers are turning away from brick and mortar businesses and embracing eCommerce businesses as the choice of today. This means more businesses are transitioning […]

May 28, 2018

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Expert Views

TOP 30 PWAs – Marketplaces

There is a shift in online marketplaces. Online shops, instead of building new mobile apps, are moving to a much simpler solution. They use PWAs to build online shops directly in a browser. Let’s take a look at the best of them. The Online Marketplaces The online marketplaces are like traditional market squares in […]

May 3, 2018

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Expert Views

Why do eCommerces go bankrupt?

I have dealt with eCommerce for 12 years. During that time, I’ve witnessed the bankruptcy of several large and smaller eStores. What was usually the reason? Owners choose actions with the highest ROI Measuring the ROI of each action indicates a serious approach to business. Why would it portend problems? It’s important to measure […]

May 1, 2018

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Expert Views

How to design an effective loyalty solution with Loyalty Canvas?

Sometimes it’s hard to define how we can improve loyalty among our customers. That’s why we have developed a simple framework where you can clarify the needs and solutions to do so. Let me tell you why and how you could use it to design an astonishing and effective loyalty solution. When I say loyalty […]

April 18, 2018

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Expert Views

Bad documentation hurts your business

Let’s start with a positive – good documentation can help your business. It doesn’t only keep your customers happy by helping them to achieve their goals. In fact, it can be an important part of your pre-sales. For complex technical products, people read the documentation to see if the product meets their requirements before they […]

May 30, 2017

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Expert Views

Industry 4.0 kills the IoT innovation and digital products in Germany

The Hannover Messe, one of the world’s biggest industry fairs, confirmed it again: Germany is totally excited about the Industry 4.0 initiatives. However, CEOs, innovation managers, CIOs, and corporate strategy people have not uncovered their biggest business opportunities – the innovation via IoT business models. This Crisp Research Analyst View offers an actionable guidance to […]

May 30, 2017

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Expert Views

Situational Leadership

This article was initially published in 2017 by Christoph Steindl, founder of Catalysts and one of the founding members of Cloudflight. Years ago, I’ve read Ken Blanchard’s books “The One Minute Manager” and “Leadership and The One Minute Manager”. Among other things, those books describe a situational approach to leadership. As a leader, you […]

May 26, 2017

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