Composable commerce services

A headless Content Management System (CMS) decouples the front-end presentation layer from the back-end content repository, allowing for greater customization of user experiences across multiple channels while simplifying content management for your team.

We use industry-leading platforms for composable commerce implementations:

• Storyblok – Enterprise-grade headless CMS with visual editing capabilities
• Strapi – Flexible, open-source headless CMS that accelerates development
• Contentful – API-first content platform that scales with your business needs
• Contentstack – Enterprise headless CMS with advanced personalization features

Composable commerce allows businesses to easily integrate best-of-breed payment services, ensuring a seamless checkout experience for customers while providing flexibility to adapt to evolving payment methods and regional preferences.
We implement and integrate leading payment solutions for your composable commerce architecture:

• Adyen – Enterprise payment platform with global reach and advanced fraud protection
• Stripe – Developer-friendly payment processing with extensive API capabilities
• Amazon Pay – Trusted one-click checkout option that leverages Amazon’s user base
• PayPal – Widely recognized payment solution that enhances consumer trust
• Klarna – Buy-now-pay-later service that increases average order value
• PayU – Comprehensive payment solution optimized for emerging markets
• Przelewy24 – Popular Polish payment gateway for regional commerce success

Composable architectures enable the implementation of personalization engines that analyze customer data to deliver tailored experiences, improving engagement and conversion rates. Marketers can create personalized content based on behaviors and previous purchases, driving higher customer lifetime value and repeat business.

We integrate leading personalization solutions in our composable commerce services:

• Algolia Recommendations – AI-powered product recommendations that increase average order value
• Klaviyo – Targeted email marketing automation that drives qualified traffic and conversions
• Moengage – Customer engagement platform that enhances omnichannel personalization
• Bazaarvoice – User-generated content solutions that build social proof and trust
• Amazon Personalize – Machine learning personalization used by Amazon’s own retail operations
• Criteo – Performance-based retargeting that re-engages shoppers and recovers abandoned carts

Composable commerce platforms provide the flexibility to integrate promotions and loyalty management tools, allowing businesses to create targeted campaigns and build long-term customer relationships. Marketers can define segmented audiences and tailor experiences accordingly, driving repeat purchases and increasing customer lifetime value.

In our composable commerce service projects we use:

• Voucherify – Customizable promotion engine that supports complex discount scenarios and personalized offers
• Open Loyalty – Flexible loyalty program platform that enhances customer retention with points, tiers, and rewards
• Talon.one – Enterprise promotion engine that enables real-time, rules-based marketing incentives
• Yotpo – Customer content and loyalty solution that transforms buyers into brand advocates

By leveraging advanced data analytics tools, businesses can gain insights into customer behavior and market trends to make informed decisions, optimize offerings, and enhance the overall customer experience in composable commerce environments.

We implement solutions as part of our composable commerce services:

• Google Analytics – Comprehensive website analytics that track user journeys and conversion paths
• Optimizely – A/B testing platform that enables data-driven optimization of commerce experiences
• Matomo – Privacy-focused analytics alternative with full data ownership and GDPR compliance
• Kissmetrics – Customer-centric analytics that connect behaviors to specific users for deeper insights
• Hotjar – Visual analytics tools that reveal how visitors interact with your commerce interfaces
• Mixpanel – Event-based analytics that help identify the most valuable customer segments and journeys
• Power BI – Business intelligence suite that transforms commerce data into actionable visualizations

Composable commerce is a modular approach to building digital commerce platforms where you select, scale, and combine separate technologies to create a tailored solution specific to your business needs. Unlike traditional monolithic platforms, composable commerce enables you to choose best-of-breed tools from different vendors and integrate them into one cohesive system. Benefits include greater flexibility to adapt to market changes, faster time-to-market for new features, reduced vendor lock-in, and the ability to create truly unique customer experiences that differentiate your brand.

Traditional eCommerce platforms are monolithic all-in-one systems that limit choices and flexibility. They require redeploying the entire platform to make changes, causing downtime and disruptions. In contrast, composable commerce allows you to update individual components independently, making your business more agile and responsive to changing market demands. This modular approach means you can replace or upgrade specific functionalities without affecting the entire system, significantly reducing implementation risk and development time.

A comprehensive composable commerce solution typically includes:

• Commerce engine: Orchestrates core functionalities like catalog management, pricing, promotions, and order processing
• Headless CMS: Manages content separately from presentation, delivering it to any channel through APIs
• Payment services: Integrates various payment methods and gateways
• Personalization tools: Enables data-driven customer experiences across touchpoints
• Search and merchandising: Provides advanced product discovery capabilities
• API layer: Connects all components, ensuring seamless communication and data exchange

When transitioning to composable commerce, consider these critical factors:

• Business objectives: Clearly define your goals and how composable architecture supports them
• Technical expertise: Assess internal capabilities and identify where external expertise is needed
• Implementation approach: Determine whether to migrate gradually or implement a complete transformation
• Component selection: Choose solutions that best address your unique business requirements
• Integration strategy: Plan how components will work together through well-designed APIs
• Future scalability: Ensure your architecture can adapt as your business grows and evolves

Migration to composable commerce doesn’t have to happen all at once. We recommend a strategic, phased approach that minimizes business disruption while maximizing value. Typically, businesses start by implementing a headless frontend while keeping their existing backend systems, then gradually replace backend components as needed. Our composable commerce services include a comprehensive assessment of your current architecture, development of a tailored migration roadmap, and implementation support at each phase. This approach allows you to realize benefits quickly while spreading investment over time and reducing risk. Most importantly, your business remains fully operational throughout the transition, with no disruption to customer experience or revenue generation.

Implementation timelines vary based on business complexity and scope, but our composable commerce services typically follow a phased approach that delivers value at each stage. Most clients see initial results within 3-6 months, with further optimization continuing over time. The modular nature of composable commerce allows for incremental implementation, meaning you can start with critical components and add others progressively as your business needs evolve. This approach minimizes disruption while maximizing ROI at each phase of your digital commerce transformation.