New study: The Agentic AI gap
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For today’s tourists, a smartphone is the ultimate travel companion. This handy device provides guidebooks, navigation or booking services all in one place. Apart from being useful for travelers, mobile devices are also a powerful touchpoint for the travel industry which can use it to sell its accommodation, restaurants or cruise services. Low-quality networks, or […]
April 1, 2019
Read moreInstagram was created to inspire users by sharing very aesthetic photos (mainly food and fashion outfits), but that’s old history. With the newly-launched Instagram checkout it has turned into an impactful sales tool, so let’s check how it affects eCommerce. Instagram is a serious game-changer in the eCommerce industry. The portal has more than 1 […]
March 26, 2019
Read moreNowadays, as customers become more and more demanding, the most crucial thing for every business is to gain trust. Creating a bond with people who might be skeptical towards your offer is a process that is both time and energy consuming. This is where referral programs come in. Imagine being in a bar and trying […]
February 14, 2019
Read moreIn the years to come, AR will impact all industries on the market. What I believe is that the fashion industry is the first to see the massive shift and is beginning to deliver the customer-first experience that will soon change our approach to shopping. “Augmented reality is going to change the way that the […]
February 4, 2019
Read moreKey players in the banking industry use loyalty programs to bond customers and create strong relationships. We compare the earning and rewarding mechanisms of the best of them. In order to work properly, loyalty programs need to embody the core values of the business and create a seamless connection to retain credibility, but also respond […]
January 31, 2019
Read moreAcquiring new items excites customers across the world, but how can brands prolong this positive emotion and turn it into a long-term relationship? The answer lies in loyalty programs and here are 10 excellent examples of such. Ever since we started shopping online, it has involved a thrill of excitement; even though the process itself […]
December 5, 2018
Read moreWell-performing product configurators are a great source of revenue for B2C and B2B eCommerce, but designing such configurators isn’t an easy process. We explored the world’s top eCommerce configurators in search of best practices and examples. Configurable products are challenging due to their complexity and multiple decision processes. The user often gets confused and resigns […]
December 4, 2018
Read moreBuilding seaworthy web apps is a goal for many eCommerce platforms, but how can we measure if our apps’ performance and quality are at their best? Well, one of the most excellent tools for that is Lighthouse. Here’s how to use it for an eCommerce checkup. The Lighthouse tool Lighthouse is Google’s tool designed […]
November 27, 2018
Read moreWorldwide media provide thousands of stories and news articles daily to their readers. Many discover them solely on mobile devices. The PWA standard is a publisher’s dream. It eases up readers’ access to the newest articles and allows them to share the hottest of them seamlessly between different touchpoints. Let’s check some PWA success stories […]
November 13, 2018
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