5 predictions for Black Friday and Cyber Monday 2022
Black Friday and Cyber Monday 2022 are just around the corner, and that means the busiest shopping days for eCommerce will soon arrive. In 2022, Black Friday will be on November 25, and Cyber Monday will fall on November 28. Of course, these days are just placeholders for a sale season that will take place […]
September 15, 2022
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Embedded & Industrial
Railway tech meets Digital Transformation: The Frauscher initiative
Customer focus and a strong affinity for change are two of the keys to success in the process we call Digital Transformation. They also happen to be the same things our client Frauscher stands for. Frauscher makes it easier for system integrators and railway operators to obtain the information they need to run, monitor, […]
September 15, 2022
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Cloudflight: Your partner for the digital transformation
At the end of July, the industry association Bitkom again conducted a survey on how digitalization was progressing in Germany. It has become clear that those who put their faith in digitalization at an early stage now have a competitive advantage. At least, that’s the view of most companies in Germany. Many companies, however, continue […]
September 13, 2022
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Data & Platforms
Easy Azure Architecture for B2B Web Applications
Introduction to the Easy Architecture In this post, we will explore a quick and rather easy architecture for deploying your web applications with a low to medium complexity to Azure. The used components are: Azure App Services With App Service integrated AuthenticationEasyAuth Azure API ManagementAPIM Azure Container RegistryACR Azure Key Vault Additionally, you typically integrate […]
September 9, 2022
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UX/UI Design
6 steps for designing your eCommerce checkout flow
Nearly 70% of website visitors abandon their shopping carts. That’s a lot of lost sales. Yet, this is the reality for most eCommerce businesses. There are many reasons why online shoppers don’t follow through with their potential purchases. Some of those reasons include unexpected fees, a complicated checkout process, the absence of a guest checkout […]
September 7, 2022
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Commerce & Customer Experience
What is eCommerce conversion rate?
Your eCommerce conversion rate is one of the most critical metrics to track when developing an online store. Correspondingly, you can probably already give a solid definition of it off the top of your head. While conversion rates are a simple enough concept to grasp, they’re not so easy to improve. If you want your […]
September 5, 2022
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Commerce & Customer Experience
5 tips to speed up a Magento 2 store
Magento is one of the top open-source eCommerce platforms that provides a diverse set of features and customization options and also supports omnichannel selling. It’s robust, flexible, and SEO-friendly to help retailers build a high-quality online store. However, some retailers using Magento experience a slow loading speed. If you’re struggling with your site loading speed, […]
August 29, 2022
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Commerce & Customer Experience
21 must-read eCommerce books
It’s not always easy to separate useful publications from marketing buzz. The right eCommerce books save you plenty of time and money and grant you wisdom usually acquired through trial and error. This list of recommended publications is based on an article about the best books for eCommerce that was written by Tom Karwatka. We’ve […]
August 24, 2022
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Backend & Architecture
Proper Error handling, what does it mean?
Why do we need error handling? Error! It is a well-known creature by users of every application developed in the world and by every I mean it 😀 It’s an inseparable part of any application – so let’s face it! We cannot avoid errors since not everything is under the control of developers and not […]