How to set up GA4 for an eCommerce platform

Google Analytics 4 (GA4) is the gold standard of website analytics solutions, and its vast capabilities need little introduction. However, GA4’s eCommerce module tends to be underused. Perhaps because of the fact that the recent migration from GA3 to GA4 was quite painful, some businesses decided to forego this extra feature. This is a mistake. […]

January 29, 2024

Getting your eCommerce ready for Apple Vision Pro: AR and VR checklist

One of the biggest revolutions in eCommerce’s history might be approaching. Earlier this month, the official release date for Vision Pro, Apple’s mixed reality headset, was set for February 2, 2024. This may very well be the biggest opportunity for augmented and virtual reality (AR and VR) to establish themselves in the mainstream and the […]

January 25, 2024

Machine learning operations: time to break new ground

January 24, 2024

Cloud Trends 2024 by Cloudflight

January 24, 2024

Cloudflight Announces New Leadership – Commencement of the Next Development Phase with Dr. Martin Endress as CEO

January 24, 2024

Automated chatbots vs. humans: Which provides a better online shopping experience?

Have you ever found yourself in the digital maze of online shopping, eyes dancing over a kaleidoscope of choices, and suddenly you hit a snag? That little chat bubble pops up almost like a friend waving from across the room. You click, and within a heartbeat, you’re in a chat. But here’s the twist; are […]

January 23, 2024

How eCommerce optimization can improve conversions on your website

As soon as your customers land on your website, their journey from A to B (exploration to purchase) should be as simple as possible. The easier it is to navigate your eCommerce website, the more enjoyable their experience with your brand, and the more likely they are to buy something. With that in mind, it […]

January 22, 2024

How to leverage AI in B2B eCommerce

The last few years must have been tough for AI skeptics. The technology has found its way into more and more aspects of business and everyday life alike and has proven itself as a force of paradigmatic transformation. It’s not being pushed just for the sake of it, too: the vast array of benefits is […]

January 18, 2024

Why integrating psychological models into software development is critical

January 17, 2024