"With the help of AI, we want to help our clientele create a really great photo book in just a few clicks, permanently capturing their most memorable moments for generations."
Marlene Hackl
CEO, HappyFoto
New Study: The Agentic AI Gap
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Towards an excellent app with a strategic partner
Photo books are a wonderful way to collect, preserve, and share memories. But working with a photo book designer requires patience and time.
Accelerating success with digital expertise, AI, and cloud-solutions
99,5%
Availability
4.5/5
stars app rating
2020
Most Innovative App Award
6
Over 6 years of partnership with Cloudflight
The Challenge
Enhancing the photo book creation experience
In an increasingly competitive market, our client was faced with the challenge of creating a unique selling proposition. The existing photo selection options did not meet the evolving needs of the market and customers, resulting in a cumbersome and time-consuming photo book creation process. This led to a high bounce rate during the purchase process as users were often put off by the complexity and effort required to complete their projects.
The Solution
Advanced AI-driven photo app
We developed “smart moments”—an intuitive photo app leveraging AI and cloud-native technologies to suggest photos by location and time. Our scalable server landscape, supported on a hybrid cloud and partly managed in our own data center, facilitates this solution. Using a unified technology stack across five platforms, we minimized platform-specific coding, enabling efficient resource utilization.
The app employs open-source Java solutions, processing over 200 pods concurrently during peak times to render customer orders promptly. Continual development ensures seamless updates via a zero-downtime deployment infrastructure, keeping the app innovative and reliable.
The Value
Empowering creativity with AI
The app has gained significant recognition, being named “Most Innovative App of the Year” in 2020 by Apps Magazine from CDA Verlag, and earning the prestigious Confare Livin IT-Trophy in 2024, underscoring its enduring impact.
With 99.5% availability, the app ensures seamless updates without disrupting operations. It has remarkably reduced the time needed to create personalized photo books, drawing widespread praise, including a 4.5/5 stars app rating. The robust backend, equipped with comprehensive logging and monitoring, guarantees swift problem resolution, enhancing user satisfaction.
Tools & technology
At Cloudflight we use state of the art technologies, frameworks and architectures. This ensures a long lifespan, good maintainability, security, observability and “cloud-readiness”. Technologies we used in this project:
At Cloudflight we use state of the art technologies, frameworks and architectures. This ensures a long lifespan, good maintainability, security, observability and “cloud-readiness”. Technologies we used in this project:
At the beginning of our product development process, we created Proto Personas together with the client, based on research and learnings. The diversity of our research methods helped us to define priorities, brainstorm innovative ideas and focus on features that are likely important to our target audience.
HappyFoto
Our client HappyFoto asked us to develop a solution that supports their customers in creating photo books, calendars, and photo collages. With the help of AI, cloud native, and digital expertise, we developed the smart moments app. This has been met with remarkable success. At the end of 2020, smart moments was voted the most innovative app of the year by the Apps Magazine of CDA Verlag. Additionally, in 2024 “HappyFoto smart moments” was awarded with the Confare Livin IT-Trophy, proving again the long-lasting value of this project.
- Over 500K regular clients
- Market leader in photo products by postal delivery in Austria, Czech Republic, Slovakia
- Over 6 years of partnership with Cloudflight
