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eCommerce by Divante, a Cloudflight company
Boosting a natural cosmetics brand through a modern eCommerce website
YOPE is a natural cosmetics brand with the mission of turning everyday activities, like personal and home care, into special moments. That’s not all though. They also care deeply about the environment and show it by making every product, from ingredients to packaging, sustainable.
In a market as competitive as cosmetics, YOPE reached out to Divante with the singular goal of giving their online presence a boost.
increase in conversion rate
increase in desktop conversion rate
increase in mobile conversion rate
faster page loading (time to first byte)
The Challenge
Modernizing a website while improving user experience
Attractive design, seamless user experience, and an intuitive checkout process are essential to the success of a cosmetics website.
For these reasons, Yope asked us to create a new version of their online shop that featured innovative functionalities while at the same time stunning their clients with a visually appealing design.
We also had to take into account an important variable, and that was the need for a short time to market.
The Solution
A future-proof web application
We leveraged the potential of the progressive web app (PWA) approach because it takes full advantage of the features of modern browsers to deliver a service.
To keep the production process as efficient as possible, our team stuck to Shopware 6 standards. In doing so, however, we still customized the software to achieve the necessary requirements in order to make this project a success.
The release happened according to plan. As of today, Yope has a user-friendly PWA online store that supports the further digitalization of their business.
It’s an investment both in their future and in their customers’ satisfaction as well as a sure-fire way to attain revenue growth.
Our project partners
Divante
divante implements next-generation eCommerce solutions following the MACH approach (microservices-based, API-first , cloud-native, and headless) in both B2B and B2C segments. We build software ecosystems, create customized software, and offer composable commerce solutions and integrations to composable enterprises.
YOPE
For a couple of years, Polish company Yope has been conquering the market with their natural, vegan, and ecological products for home and beauty. The brand, created by a married couple, achieved enormous success and is now available online and in supermarkets and drugstores.
