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A Personalized Experience with Schleich
Revolutionizing in-store experience: app enables the creation of personalized animal figurines
Discover how Schleich, one of Germany’s largest toy manufacturers, transformed one of their flagship stores with an innovative interactive app that empowers customers to create personalized figurines. This dynamic solution not only enhances the shopping experience but also seamlessly integrates with their digital ecosystem, setting a new standard for customer engagement.
The challenge
In the ever-evolving retail landscape, Schleich faced a significant challenge: creating a customer brand experience which allowed their traditional toys to stand out in a dynamic competitive environment.
The goal was to offer customized toys through a unique in-store experience.
Additionally, designing this as a pilot project that could be seamlessly scaled to other flagship locations and integrated with their online platform was essential.
The solution
To tackle these challenges, Schleich teamed up with us to develop an interactive iOS app that empowers customers to create their own figurines. This exclusive in-store experience allows users to customize figurines and print personalized figurine cards, making each interaction special. Our robust technological solution features a native iOS app, server-side integration, advanced printer capabilities, internal distribution frameworks, and a relational database to support smooth operations.
The value
The implementation of this innovative solution has centralized order processing, allowing for seamless generation of print-ready files and efficient real-time management. As a result, the customer experience has been significantly enhanced, making visits to the Schleich flagship store within FAO Schwarz unforgettable and driving engagement both in-store and online.
- Centralized order processing
- Generating print-ready files
- Streamlining real-time management
- Enhancing the customer experience