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Mobile-responsive store that delivers a frictionless customer experience
Cut costs by 90% with a high-performance Shopify Plus Store
Nature Love introduces a fresh approach to the dietary supplements market. The brand's mission is to deliver top-quality health supplements, primarily in the German market. The products offered are made with 100% plant-based ingredients, free from genetic engineering and unwanted additives, and are always laboratory-tested before reaching consumers.
The online store serves not only as Nature Love's primary sales channel and brand showcase but also as a valuable resource for educating the market on healthy eating habits and effective supplementation. To meet its expansion goals, the brand requires a high-performing, mobile-responsive store that ensures a frictionless customer experience and supports its growth ambitions.
The challenge
Prepare for international expansion
Nature Love sought to enhance the shopping experience, meet rising market expectations, and prepare for international expansion. Key challenges included integrating the new Shopify Plus store with external systems like ERP Plenty Markets, ensuring high performance on both desktop and mobile platforms, and aligning the store with the brand's new visual identity. Additionally, a tight deadline for launching an MVP was critical to support nationwide marketing campaigns and handle high traffic spikes.
The solution
Increase speed and reduce fixed costs
We upgraded the existing Shopify plan to Shopify Plus, laying the foundation for a robust and scalable e-commerce platform.
A new online store was implemented with an MVP launch, followed by iterative development to ensure continuous improvements.
We facilitated seamless integration with the ERP Plenty Markets system to streamline operations.
By replacing external applications with Shopify Plus native functionalities, we reduced app costs by 90% while maintaining all essential features. A custom event tracking system was also developed and integrated with Matomo for precise analytics.
The value
2,100% improvement in mobile store performance
Store performance saw dramatic enhancements, achieving a 166% improvement on desktop performance and an impressive 2,100% improvement on mobile performance, as verified by Lighthouse reports.
To further enrich the customer experience, we designed and implemented a product recommendation quiz app and created an advanced media page featuring animations and promotional videos.
The store design focused on a customer-centric approach, creating a visually cohesive and intuitive shopping journey that perfectly aligns with Nature Love’s branding. Additionally, the scalability and flexibility of the Shopify Plus platform enabled continuous enhancements to the store, laying a strong foundation for the brand’s future growth.
Our partner
Nature Love introduces a fresh approach to the dietary supplements market. The brand’s mission is to deliver top-quality health supplements, primarily in the German market. The products offered are made with 100% plant-based ingredients, free from genetic engineering and unwanted additives, and are always laboratory-tested before reaching consumers.