About me
I’m an IT writer and marketer with a particular interest in UX-related topics, where technology and human psychology intersect. My mission is to make tech approachable on all levels, and I believe there’s no such thing as concepts too difficult to understand - only those badly explained. Outside of work, you can find me on a long bike ride or exposing bunnies to the wonders of weird music (they’re hardly impressed, but I’m not giving up).
My articles
Expert Views
Why most B2B eCommerce strategies fail before they start: 2026 study excerpt
Expert Views
How omnichannel conversational AI bridges the customer experience gap
Expert Views
Supercharging SAP Spartacus: edge approach for lightning-fast performance
Expert Views
