How to build brand awareness for your eCommerce business

Online shoppers tend to gravitate toward brands they’re familiar with and trust. Such a preference highlights the importance of investing in your brand identity and eCommerce brand awareness. Establishing a solid brand identity is crucial when thousands of businesses are vying for consumer attention. To build brand awareness, you have to do more than just […]

June 14, 2024

6 features of eCommerce engines for unusual and custom projects

Building an eCommerce infrastructure tailored for unusual and custom projects calls for a departure from the tried and true. In an environment where universal solutions fall short, navigating the complexities of business models and bespoke architectures requires a discerning eye and advanced problem solving. But what does this mean for the centerpiece of the entire […]

May 21, 2024

What is a digital product passport, and how will it affect your digital retail business?

In recent years, a growing number of consumers have adopted a sustainable lifestyle. Yet, many of them do not trust large corporations to create sustainable products. Indeed, not every green promise communicated on packaging is truly green. According to a survey conducted by Kantar, “52% of people globally say they have seen, or heard, false […]

April 30, 2024

6 ways to use geolocation data to fuel your marketing strategy

Geolocation data has become an indispensable tool for strategic marketing campaigns. Recent studies show that over 90% of marketers agree that location-based advertising has increased revenue and customer engagement. By leveraging geolocation services and mobile data, marketers can drive greater promotion relevance, boost offline conversions, and understand cross-channel attribution. But what exactly is geolocation data, […]

April 26, 2024

Integrating AI and machine learning for enhanced customer experience

In a world where artificial intelligence (AI) headlines often seem like they’re ripped straight from a sci-fi blockbuster, it’s all too easy to miss the more subtle narrative playing out right under our noses. Sure, AI has had its fair share of eyebrow-raising moments, like when Tay, Microsoft’s chatbot, went rogue on the internet or when […]

April 26, 2024

Why product reviews are essential in eCommerce

Shopping online is not the same tangible experience as shopping in a physical store. Customers can’t see or touch the product and may not be familiar with a store or a brand. Online shoppers need to gather more information and build confidence in order to make a purchase. In the brick-and-mortar world, customers often rely […]

April 26, 2024

Digital maturity in hospitals: The bridge between technology and patient care 

April 24, 2024

39th Cloudflight Coding Contest – The latest technology meets young coders

On April 19, 2024, 4828 coders participated in the Cloudflight Coding Contest (CCC) online and at 46 locations in 14 countries around the world, including eight locations in Germany KIEL, April 23, 2024 – Cloudflight, a leading full-service provider of business digital transformation, hosted the 39th edition of the Cloudflight Coding Contest (CCC) […]

April 23, 2024

Customized digital transformation in the healthcare sector: Optimizing ICD 10 and DRG coding

April 17, 2024