Frontend & Mobile

Top 10 progressive web apps in the fashion industry

Today’s fashion enthusiasts follow their favorite brands and designers with a smartphone in their hand. Instagram and other social media offering excellent mobile-first experiences encourage them to expect nothing but the same from online stores. It’s all about first impressions and so mobile stores must be fast, reliable and engaging … and with the use […]

October 17, 2018

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UX/UI Design

Design Ops – Design Systems in practice

In many companies, even with the SCRUM methodology in place, the design process itself is still a waterfall process. Even if design is also an agile process, it’s very common that after the design phase, the designer loses control over the design. From concept to execution, there is a long process during which products often […]

October 9, 2018

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Commerce & Customer Experience

Optimizing mobile-commerce conversion rates (CRO for mCommerce)

Even though mobile traffic and time spent on mobile is much higher than on desktop, conversion rates on desktop are still higher. Retailers are encountering the so called “mobile gap”. This article is about filling this gap with conversion rate optimization. This article is the outcome of the extensive research I’ve done on conversion rate […]

October 8, 2018

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Frontend & Mobile

Is a PWA the right choice for my eCommerce?

You are considering implementing a Progressive Web App in your business, aren’t you? If the answer is yes, then this is just the article for you. Here you’ll find out about all the opportunities a PWA brings, read the most powerful success stories (and probably find one or more that can be inspiring for your […]

September 5, 2018

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Commerce & Customer Experience

What makes Pimcore so special – from the agency point of view

Cloudflight’s origins are in eCommerce. I remember when a huge client from the energy industry asked us about building their new website in line with modern eCommerce practices. We were looking for a flexible and modern CMS and we found Pimcore. Our developers loved it and our client was very happy after implementation. From that […]

September 4, 2018

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Commerce & Customer Experience

Love, Bonito is the eCommerce-first fashion brand

Being at Meet Magento Indonesia recently, I had the pleasure to hear the presentation of Bianca Lee, C-Level Executive from Love, Bonito. The project started as a small “blog shop” in 2010 and has grown into one of the leading fashion labels. Blog shop phenomena Now you’re probably thinking: what is a blog shop? […]

August 22, 2018

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Commerce & Customer Experience

Who and how will succeed on marketplaces?

Marketplaces are the simplest and quickest way to generate additional revenue online. The existing eCommerce can diversify their business, companies beginning their eCommerce activities can rapidly mark their place online and start generating revenue before the creation of a dedicated eStore. Who are Marketplaces for? Marketplaces are the best solution for three types of […]

July 17, 2018

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Frontend & Mobile

JavaScript, PWA and … SEO

Progressive Web Apps are probably one of the best moves for improving the conversion rate and User Experience of your customers. Using JavaScript as a PWA framework provides the best possible user experience, but it also leaves questions about how to create a crawler-friendly JS application. With PWAs, you get native-like interactions, push notifications, and […]

July 11, 2018

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Frontend & Mobile

Nike just shaped the future of retail with mobile-first commerce

In the last few years, Adidas’ market share and gross margin have increased significantly. Adidas’ sales were particularly strong in the U.S. (double-digit growth) which means stealing Nike’s clients. In reply, Nike changed their strategy and engaged customers with augmented reality. At The Next Web, we had an opportunity to see how it worked… […]

June 3, 2018

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