Expert Views

Checking up eCommerce with the Lighthouse tool

Building seaworthy web apps is a goal for many eCommerce platforms, but how can we measure if our apps’ performance and quality are at their best? Well, one of the most excellent tools for that is Lighthouse. Here’s how to use it for an eCommerce checkup. The Lighthouse tool Lighthouse is Google’s tool designed […]

November 27, 2018

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Expert Views

Top 10 progressive web apps in the news industry

Worldwide media provide thousands of stories and news articles daily to their readers. Many discover them solely on mobile devices. The PWA standard is a publisher’s dream. It eases up readers’ access to the newest articles and allows them to share the hottest of them seamlessly between different touchpoints. Let’s check some PWA success stories […]

November 13, 2018

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Expert Views

Top 10 progressive web apps in the fashion industry

Today’s fashion enthusiasts follow their favorite brands and designers with a smartphone in their hand. Instagram and other social media offering excellent mobile-first experiences encourage them to expect nothing but the same from online stores. It’s all about first impressions and so mobile stores must be fast, reliable and engaging … and with the use […]

October 17, 2018

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Expert Views

Design Ops – Design Systems in practice

In many companies, even with the SCRUM methodology in place, the design process itself is still a waterfall process. Even if design is also an agile process, it’s very common that after the design phase, the designer loses control over the design. From concept to execution, there is a long process during which products often […]

October 9, 2018

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Expert Views

Optimizing mobile-commerce conversion rates (CRO for mCommerce)

Even though mobile traffic and time spent on mobile is much higher than on desktop, conversion rates on desktop are still higher. Retailers are encountering the so called “mobile gap”. This article is about filling this gap with conversion rate optimization. This article is the outcome of the extensive research I’ve done on conversion rate […]

October 8, 2018

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Expert Views

Is a PWA the right choice for my eCommerce?

You are considering implementing a Progressive Web App in your business, aren’t you? If the answer is yes, then this is just the article for you. Here you’ll find out about all the opportunities a PWA brings, read the most powerful success stories (and probably find one or more that can be inspiring for your […]

September 5, 2018

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Expert Views

What makes Pimcore so special – from the agency point of view

Cloudflight’s origins are in eCommerce. I remember when a huge client from the energy industry asked us about building their new website in line with modern eCommerce practices. We were looking for a flexible and modern CMS and we found Pimcore. Our developers loved it and our client was very happy after implementation. From that […]

September 4, 2018

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Expert Views

Love, Bonito is the eCommerce-first fashion brand

Being at Meet Magento Indonesia recently, I had the pleasure to hear the presentation of Bianca Lee, C-Level Executive from Love, Bonito. The project started as a small “blog shop” in 2010 and has grown into one of the leading fashion labels. Blog shop phenomena Now you’re probably thinking: what is a blog shop? […]

August 22, 2018

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Expert Views

Who and how will succeed on marketplaces?

Marketplaces are the simplest and quickest way to generate additional revenue online. The existing eCommerce can diversify their business, companies beginning their eCommerce activities can rapidly mark their place online and start generating revenue before the creation of a dedicated eStore. Who are Marketplaces for? Marketplaces are the best solution for three types of […]

July 17, 2018

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