Becoming more data-driven is a goal for many companies of all sizes. When it comes to realizing the benefits, most still have a lot of work to do and plenty of untapped potential. Big data and analytics are a top priority for many enterprises. Few have already widely integrated Machine Learning and Artificial Intelligence solutions. […]
November 2, 2022
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Data & Platforms
The benefits of being data driven and the challenges ahead
In dynamic or even turbulent times, insights into what is happening are highly valuable. Understanding the customer and consumer to better serve their needs is crucial for success. Thus companies – small and big – are working on becoming more data-driven. Being able to incorporate insights generated from data into decision making is desirable for […]
November 2, 2022
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Cloudflight: Digital mindset, agile corporate culture
With around 1,000 employees from a wide range of countries and with outstanding expertise in tech, Cloudflight has a particularly special mindset that has helped countless projects to succeed. Diversity promotes economic success. According to a market analysis by the strategy consultancy McKinsey, the profitability of companies can increase by up to 25% when […]
October 27, 2022
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Strategy & Transformation
Conway’s Law ─ or why corporate structure determines IT infrastructure
Quickly changing software is becoming an increasingly important part of any business. Cloud Native is highly regarded as the central catalyst of this new software generation, and traditional software architectures are increasingly being turned upside down. The empirical Cloud Native Study 2022 “Much more than just technology”, which Cloudflight conducted together with IONOS by 1&1, […]
October 24, 2022
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Commerce & Customer Experience
Your go-to guide for developing the right online-to-offline retail strategy
With digital transformation and the not-too-recent COVID-19 pandemic, retailers now find it easy to adopt online channels for their business. However, retailers are eager to boost sales by attracting customers to their physical stores, too. They recognize how crucial it is to connect with and care for their customers and how doing so can enhance […]
October 19, 2022
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Commerce & Customer Experience
Breaking down the “Gartner Magic Quadrant for Digital Commerce” report
Each year, Gartner prepares a report describing the market position of digital commerce platforms. The most recent report was released in August of 2022. This year’s report evaluates 18 vendors of eCommerce platforms to help companies make informed decisions. Gartner and the report Gartner is an analytical and research company founded in 1979 in […]
October 17, 2022
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Frontend & Mobile
What is PWA? Progressive Web Apps Guide
A progressive web app (PWA) is a standard introduced by Google that was eagerly approved by Microsoft and reluctantly adopted by Apple. It has gained massive popularity among global leaders…
September 30, 2022
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UX/UI Design
Black Friday UX hacks that will help you boost ROI
Buyers have slowly stopped believing that on Black Friday they’ll find the best deals that can’t be found any other time. If you want to convince them that’s not true, you have to focus on exceptional design and a well-planned promise that will be clearly displayed on your website. If you’re struggling with how to […]
September 21, 2022
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Strategy & Transformation
Feedback in a software development project team
I recently wrote an article titled “6 tips on giving feedback from an engineering director.” In it, I focused on the feedback provided in an organization in a one-on-one relationship. These tips can be used in the supervisor/employee relationship or between teammates. Now, I’d like to focus on feedback within the team. Risks due […]