What should retail companies invest in to stay ahead of the curve?

Hectic attempts to pursue every trending technology won’t get you far. In this article, five top professionals from commercetools, Pimcore, Akeneo, Findologic, and Voucherify share their take on how to build a reasonable long-term tech strategy. They show us what to invest in to make the tech stack future-proof. It’s the fourth and final article […]

March 6, 2023

Nine aspects to consider when leveraging GPT in your business

Large Language Models (LLMs) such as GPT have the potential to revolutionize products and internal processes. By leveraging the power of natural language processing (NLP), companies and professionals can use GPT to automate tasks, generate content, and create personalized experiences. Another use case is creating more efficient workflows, reducing manual labor, and improving customer service. […]

March 3, 2023

Solving the build vs. buy dilemma in loyalty software development

Building loyalty programs is a game of delivering unique value to your customers. New loyalty marketing trends highlight the need to find your own way, stand out from the crowd, and surprise your customer. The right loyalty program should fit your company’s offering like a glove. For many years, entrepreneurs had to pick between buying […]

March 1, 2023

SAP Spartacus 5.0 renamed SAP composable storefront

SAP Spartacus 5.0 was released on the 23rd of November 2022. Of course, it includes many new features, but I’d like to focus on changes that happened to the project itself first. Spartacus is “the” storefront now SAP Spartacus has become an official SAP product and has been renamed ”“SAP Commerce Cloud, composable storefront.” […]

February 27, 2023

What does an eCommerce UX audit look like?

Do you know that 88% of online consumers are less likely to return to a site after a bad experience? That means that 90% of users probably won’t return to your site if they find it unintuitive. This is the one of the reasons why a perfect user experience (UX) is crucial for your business. […]

February 23, 2023

Clauses your eCommerce terms and conditions agreement must include

There are over 12 million online stores, and that number is only increasing. If your business is one of them, it’s essential that you have a detailed but straightforward set of terms and conditions available on your website or app. They lay out the rules your clients need to follow and will help you avoid […]

February 20, 2023

Cloudflight announces change in management team

Munich, 15th February 2023 — Cloudflight, one of the leading full-service providers for digital transformation of enterprises, announces that COO Jörn Petereit will leave the company as of March 31, 2023. Petereit, also a Member of the Bitkom Board, has decided to prioritize his own projects outside of Cloudflight. Cloudflight has grown significantly in […]

February 13, 2023

When we meet your AI needs, we consider the ethical aspects at every moment

February 8, 2023

What is phygital, and how does it impact eCommerce?

The rapid rise of technology has led to the emergence of a new term in the eCommerce industry: phygital. Phygital is the integration of physical and digital elements that provide customers with a seamless, omnichannel shopping experience. By combining the best aspects of online and offline retail, businesses can better engage their customers and create […]

February 6, 2023