The most recent major tech disruption of our times can be intimidating at times. The IT market has cheerfully adopted the artificial intelligence (AI) buzzwords, and you can hardly find a modern tech solution that doesn’t boast about using it in its offering. While it might be tempting to tap into that trend right away, […]
February 6, 2024
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Strategy & Transformation
Technological evolution: organizational and cultural shifts for future-ready businesses
Digitalization continues to be a key challenge for many organizations. However, this transformation is not only a technical task but also an organizational and cultural one. In this article, I…
February 6, 2024
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Data & Platforms
How to set up GA4 for an eCommerce platform
Google Analytics 4 (GA4) is the gold standard of website analytics solutions, and its vast capabilities need little introduction. However, GA4’s eCommerce module tends to be underused. Perhaps because of the fact that the recent migration from GA3 to GA4 was quite painful, some businesses decided to forego this extra feature. This is a mistake. […]
January 29, 2024
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Commerce & Customer Experience
Getting your eCommerce ready for Apple Vision Pro: AR and VR checklist
One of the biggest revolutions in eCommerce’s history might be approaching. Earlier this month, the official release date for Vision Pro, Apple’s mixed reality headset, was set for February 2, 2024. This may very well be the biggest opportunity for augmented and virtual reality (AR and VR) to establish themselves in the mainstream and the […]
January 25, 2024
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Data & Platforms
Machine learning operations: time to break new ground
Machine Learning: New horizons in problem-solving Machine learning (ML) opens up innovative ways of solving complex problems and making well-founded decisions. Data no longer just serves as a rigid…
January 24, 2024
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Data & Platforms
Cloud Trends 2024 by Cloudflight
As the digital landscape of our world evolves, it’s increasingly apparent that cloud computing is at the core of this evolution. As 2024 looms over the horizon, understanding emerging cloud…
January 24, 2024
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Agentic AI
Automated chatbots vs. humans: Which provides a better online shopping experience?
Have you ever found yourself in the digital maze of online shopping, eyes dancing over a kaleidoscope of choices, and suddenly you hit a snag? That little chat bubble pops up almost like a friend waving from across the room. You click, and within a heartbeat, you’re in a chat. But here’s the twist; are […]
January 23, 2024
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Commerce & Customer Experience
How eCommerce optimization can improve conversions on your website
As soon as your customers land on your website, their journey from A to B (exploration to purchase) should be as simple as possible. The easier it is to navigate your eCommerce website, the more enjoyable their experience with your brand, and the more likely they are to buy something. With that in mind, it […]
January 22, 2024
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Commerce & Customer Experience
How to leverage AI in B2B eCommerce
The last few years must have been tough for AI skeptics. The technology has found its way into more and more aspects of business and everyday life alike and has proven itself as a force of paradigmatic transformation. It’s not being pushed just for the sake of it, too: the vast array of benefits is […]