Experts from various fields talk about their experiences, highlight typical pitfalls, and provide specific tips on what really matters in practice. We talk openly about what often gets overlooked in digital projects: the pitfalls that aren’t included in the project plan – but that determine success or failure. And we learn from each other how to do things better.
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Discussion
Expert Talks: Why do digital projects fail?
Digital transformation is not a sure succes - even when projects are well planned and sufficient resources are available. Digital projects fail due to factors that are often underestimated in traditional project planning.
The code works, but the team isn't on board. The technology is there, but the organization can't keep up. The design is finished, but the communication isn't reaching people.
In this event in cooperation with the Cluster IT Tirol and kreativland.tirol, we take an open look at the most common reasons why digital projects fail in practice. We consider four key dimensions: technology, people, organization, and design.
Type
On-site
Date
Sep 30, 2025
Time
09.30 am - 12.30 pm
Host
Cloudflight Innsbruck
Agenda
09.30 - 10.00 am
Arrival & Coffee
10.00 - 10.15 am
Welcome & Introduction
Franz Unterluggauer, Cluster IT Tirol
Why we need to talk about failure – and the four perspectives that will guide us through the morning. A concise introduction that sets the scene and gets everyone on board.
10.15 - 10.45 am
Technology – “404 success not found”
Annika Reiff, Project Manager and Business Analyst at Cloudflight
Why do digital projects fail to deliver success despite groundbreaking technology? Inspired by “Tech & Teams in Sync,” we take a closer look at how strong teams and agile collaboration can help technology reach its full potential.
10.45 - 11.15 am
People & Organization – “Problem Solving and Solution Problems”
Harald Hofer
Digital projects are rarely purely technical undertakings – understood as transformation processes, they have a significant influence on how people work (together) and sometimes have a profound effect on the organization. This presentation will focus on the desired and undesired structural effects that can accompany such digital projects and how we can raise awareness of this among project managers.
11.15 - 11.45 am
Design & Communication – “Tell the story of digital transformation”
Hans Renzler, Consultant at VerVieVas GmbH
How can communication in digital projects be successful in such a way that people go along with it, understand it, and even enthusiastically help shape it?
Because only when we communicate change well can technology, organization, and transformation give rise to a common understanding.
We show which tools really help in this process: storytelling, visualization, videos, gamification, e-learning, or workshops, and what really matters in the end.
11.45 - 12.15 pm
Panel discussion & questions from the audience
Hanna Dressler, Cluster kreativland.tirol
Together with the speakers, key topics will be revisited in a dialogue. What connects the perspectives? What is still missing? And what concrete conclusions can we draw?
From 12.15 pm
Fingerfood & Networking