We surveyed 150 executives across Europe to understand the realities of B2B commerce. Their insights reveal a clear picture: companies are under pressure to deliver seamless, B2C-grade experiences, yet hidden costs such as maintenance, IT overhead, and stalled innovation continue to hold them back.
The 2025 B2B Commerce Study uncovers what’s truly limiting growth: the buyer-experience gap, the real costs of outdated systems, and the ROI potential of modernization.
Join Vanessa Belstler, Vice President Digital Commerce Sales, as she presents the key findings live. Secure your spot today.
Key talking points:
- The financial cost of downtime in industry-specific risks;
- Where customers drop off and satisfaction wanes;
- The modernization crossroads: Barriers, investments, and payback periods in eCommerce;
- Actionable recommendations tailored to the target audience.