eCommerce Trends Report 2021

White Paper

Over 30 leading voices in the eCommerce community analyze the present moment and look forward to the year ahead. Over 80 pages of stats, opinions, and rock-solid insights on the eCommerce trends for 2021. The 8th annual report by Divante Technology Company.

2020 has been a unique year, and 2021 is another step into the unknown. The only thing we can say for certain is that the age of eCommerce has truly arrived. As the relevance of statistics changes with the dynamic global situation, this year’s eCommerce Trends Report takes a fresh approach in uncertain times. We’ve pulled together leading voices from around the industry to share their thoughts on the trends of today and tomorrow.

 

What are the key findings in this Report?

  1. 1. MARKETPLACES ARE BOOMING

Traditional single-brand “online stores” are now only part of the go-to-market strategy for brands. Multi-vendor marketplaces and social commerce are where customers are also discovering and buying products.

  1. 2. LOOK TO AI AND SOCIAL COMMERCE

AI and social commerce were identified as the trends that have gained the most traction in the last year and will be vital in 2021.

  1. 3. MOBILE APPS DON’T BRING ROI

Mobile apps have lost all traction in eCommerce and are now being fully replaced by PWA sites.

  1. 4. DATA IS KING. AND SO IS DATA PROTECTION

Information is now king as AI and Big Data appear in the top 5 trends. Protecting that information is more important than ever as the global pandemic has opened up new vectors for cyberattacks.

  1. 5. CRYPTOCURRENCIES ARE OUT

Cryptocurrencies were overwhelmingly judged as having made little progress in the eCommerce domain.