Study Launch: The untold costs and challenges of B2B commerce

What’s really happening in B2B commerce today?
Watch the reveal of the findings from our new study based on insights from 150 B2B leaders across Europe. The results are clear - companies are racing to deliver seamless, B2C-grade experiences, yet hidden costs, IT complexity, and stalled innovation are holding them back.

Modernization isn’t just a platform upgrade – it’s a complete strategic shift.
It’s about redefining how organizations sell, operate, and connect with their customers in a world where digital expectations keep rising. Today, eCommerce is no longer just a tool – it’s the engine driving sustainable growth, innovation, and customer loyalty.

 


Yet many companies still struggle to bridge the gap between ambition and execution.

Join us for the live launch of our latest B2B commerce study, where we’ll unveil the real data behind the modernization journey – what’s working, what’s holding businesses back, and where the biggest opportunities lie.

 

 


🎥 During the session, you’ll:

 

  • Hear expert insights on how to overcome modernization challenges and manage IT complexity

  • Discover how leading B2B organizations are transforming digital chaos into scalable growth

  • Benchmark your own business against 150 European B2B leaders — and learn what it takes to move ahead