Improving B2B sales with Generative AI and LLMs: A comprehensive overview
Generative Artificial Intelligence (GenAI) represents a significant step in increasing productivity, enhancing customer satisfaction, and redefining operational adaptability in the dynamic field of B2B sales. While it’s currently focused on…
June 14, 2024
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Commerce & Customer Experience
How to build brand awareness for your eCommerce business
Online shoppers tend to gravitate toward brands they’re familiar with and trust. Such a preference highlights the importance of investing in your brand identity and eCommerce brand awareness. Establishing a solid brand identity is crucial when thousands of businesses are vying for consumer attention. To build brand awareness, you have to do more than just […]
June 14, 2024
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Commerce & Customer Experience
6 features of eCommerce engines for unusual and custom projects
Building an eCommerce infrastructure tailored for unusual and custom projects calls for a departure from the tried and true. In an environment where universal solutions fall short, navigating the complexities of business models and bespoke architectures requires a discerning eye and advanced problem solving. But what does this mean for the centerpiece of the entire […]
May 21, 2024
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Sovereignty & Compliance
What is a digital product passport, and how will it affect your digital retail business?
In recent years, a growing number of consumers have adopted a sustainable lifestyle. Yet, many of them do not trust large corporations to create sustainable products. Indeed, not every green promise communicated on packaging is truly green. According to a survey conducted by Kantar, “52% of people globally say they have seen, or heard, false […]
April 30, 2024
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Data & Platforms
6 ways to use geolocation data to fuel your marketing strategy
Geolocation data has become an indispensable tool for strategic marketing campaigns. Recent studies show that over 90% of marketers agree that location-based advertising has increased revenue and customer engagement. By leveraging geolocation services and mobile data, marketers can drive greater promotion relevance, boost offline conversions, and understand cross-channel attribution. But what exactly is geolocation data, […]
April 26, 2024
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Commerce & Customer Experience
Integrating AI and machine learning for enhanced customer experience
In a world where artificial intelligence (AI) headlines often seem like they’re ripped straight from a sci-fi blockbuster, it’s all too easy to miss the more subtle narrative playing out right under our noses. Sure, AI has had its fair share of eyebrow-raising moments, like when Tay, Microsoft’s chatbot, went rogue on the internet or when […]
April 26, 2024
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Commerce & Customer Experience
Why product reviews are essential in eCommerce
Shopping online is not the same tangible experience as shopping in a physical store. Customers can’t see or touch the product and may not be familiar with a store or a brand. Online shoppers need to gather more information and build confidence in order to make a purchase. In the brick-and-mortar world, customers often rely […]
April 26, 2024
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Strategy & Transformation
Digital maturity in hospitals: The bridge between technology and patient care
Digitalization in healthcare has become a key issue that goes beyond the mere introduction of technology. Hospitals are faced with the task of improving their digital capabilities to ensure efficient,…
April 24, 2024
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Data & Platforms
Customized digital transformation in the healthcare sector: Optimizing ICD 10 and DRG coding
In an industry characterized by constant technological advances and increasing regulatory requirements, the importance of customized digital solutions is growing. Especially in the field of medical coding and billing, where…