Micro-moments in eCommerce: Capturing customer attention in a mobile-first world
It’s difficult to predict where and when your customer might make a purchase decision. Imagine a customer who suddenly thinks of dropping by the nearest cafe. They’ll get their mobile phone out to search for one online. The next thing you know, they’re in a cafe sipping their favorite dark mocha frappe. The moment they […]
November 21, 2023
Read more
Strategy & Transformation
Digital transformation in hospitals: Why customized processes are the key to efficiency
Ongoing digitalization is changing almost every aspect of our lives and work. Especially in sensitive environments such as hospitals, it is essential to adapt to the demands of the times.…
November 20, 2023
Read more
Commerce & Customer Experience
New revenue streams in the oil and gas industry: Leveraging loyalty programs
The oil and gas retail industry is exposed to multiple challenges. While fossil fuels still supply 80% of the world’s energy, shrinking world oil reserves, electrification efforts, and new laws passed on the sector have forced a significant shift in the industry. To keep the momentum going, fuel retailers have to face up to those […]
November 16, 2023
Read more
Commerce & Customer Experience
How PIM systems are bringing the FMCG sector into the digital age
Fast-moving consumer goods (FMCG) is one of the most challenging commerce sectors to operate in. Fierce competition, razor-thin margins on products, the complexity of the supply chain, and the push toward sustainability are just a few of the headaches that businesses in the sector need to manage. As if the situation wasn’t delicate enough, the […]
November 15, 2023
Read more
Commerce & Customer Experience
Top luxury retail trends in 2024
While the technology around us continues to reshape consumer behavior and expectations, luxury fashion is on the rise. It’s expected to reach a market volume of USD 84.04 billion by 2025. To make the most of it, luxury and fashion brands have to adapt to new trends that redefine the essence of exclusivity and opulence. […]
November 14, 2023
Read more
Commerce & Customer Experience
How PIM systems make fashion the leading eCommerce sector
It might come as a surprise to some that fashion is the highest-grossing eCommerce industry. You’d think that the inability to touch and try clothes on would be a major deterrent from making those purchases online, but this isn’t the case. Fashion brands overcome this obstacle by embracing the world of eCommerce in a smart […]
November 13, 2023
Read more
Commerce & Customer Experience
3 key elements of modern loyalty programs for mobile banking
Financial services and banking are based on trust. This trust has to be earned through a customer’s continuous positive experience with a brand. Loyalty marketing offers a variety of mechanics to give your customers more touchpoints with the brand, to create opportunities to build those positive experiences, and to keep nurturing relationships with your brand. […]
November 8, 2023
Read more
UX/UI Design
Embracing digital inclusion and accessibility with PWAs
Web accessibility has come a long way from its humble beginnings. Today, it’s not a luxury afterthought as it once was but a necessity. Ensuring that websites and web applications are accessible to everyone, regardless of their abilities or disabilities, is a fundamental aspect of creating a more inclusive online environment. This is where the […]
November 7, 2023
Read more
Embedded & Industrial
Go paperless manufacturing for real
Paperless production is a sustainable concept that more and more companies are considering. What has already found its way into the office can also be used in production.