International eCommerce launchpad whitepaper cover

International eCommerce launchpad

White Paper

Go global with your eCommerce. A complete guide for CTOs, CMOs, and CDOs to smoothly enter a new eCommerce market.

100 pages, 7 authors, 4 eCommerce entrepreneurs, 3 main chapters

Going global with your eCommerce is far beyond simple upscaling. There are multiple problems you have to tackle on the way to make sure your new store launch will be a success. It has to comply with local laws and invoicing, meet different users’ expectations, and set up the right architectures and processes for growth. You need a proper tech and organizational foundation.

 

With over 1,000 projects delivered for international eCommerce brands, we solve those types of problems all the time. This eBook is a selection of our most important articles to set you on the right course for your international markets.

This eBook includes key insights on how to go global with your eCommerce, navigate the technical landscape of international services, and goes deep into global rollout case studies.

Let’s roll out!

Going global with your eCommerce is far beyond simple upscaling. There are multiple problems you have to tackle on the way to make sure your new store launch will be a success. It has to comply with local laws and invoicing, meet different users’ expectations, and set up the right architectures and processes for growth. You need a proper tech and organizational foundation.

At Cloudflight, with over 1,000 projects delivered for international eCommerce brands, we solve those types of problems all the time. This eBook is a selection of our most important articles to set you on the right course for your international markets.

What’s inside?

The first section will help you map and solve the issues you’ll face for your successful global rollout. We point out the questions you have to ask before going global and provide you with checklists to hone your plan.

The second section will ease you into the market of current eCommerce platforms and architectures prepared with growth in mind. We compared the available products based on their eCommerce, tax, pricing, promotion, and content management features.

The third section presents two stories on eCommerce businesses going global at a profound rate.

You’ll also find a feature-by-feature comparison of Shopware 6, Magento 2, Spryker, commercetools, and Salesforce Commerce Cloud.

Take your time and do it right. There is a lot of logistical and tax stuff to consider and it is better to go slow and methodically. Even better is to partner with a cross-border solution that can help with all the ins and outs.

Sam Mendelsohn

COO of Sozy

[...] There can be a lot of cultural differences between countries that you won't consider right away that can take a while to overcome. For example, even between the U.S. and Australia, they use different words to search for things that affect SEO/PPC.

Christian Sculthorp

Eloped.com.au

Fulfillment and logistics are make-or-break factors in international expansion. Customers simply won’t convert if shipping costs nearly as much as the product itself and delivery takes weeks on end. The best way to provide low-cost, fast shipping to a consistent international customer base is to keep portions of your inventory in local fulfillment centers near them.

Katie-Jay Simmons

Retail and eCommerce Expert at Fit Small Business

Ensure that you have a thorough awareness of the cultural variances that exist. You must be aware of particular concepts, design choices, and word usage that should and should not be used depending on the cultural context. This guarantees that your promotional and marketing efforts remain relevant and do not offend anyone.

David Bitton

Co-founder and CMO at DoorLoop