Sam McPherson

Latest posts by Sam McPherson

Commerce & Customer Experience

Integrating AI and machine learning for enhanced customer experience

In a world where artificial intelligence (AI) headlines often seem like they’re ripped straight from a sci-fi blockbuster, it’s all too easy to miss the more subtle narrative playing out right under our noses. Sure, AI has had its fair share of eyebrow-raising moments, like when Tay, Microsoft’s chatbot, went rogue on the internet or when […]

April 26, 2024

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