Expert Views

Published on Jul 14, 2023

The role of an IT strategy hub in successful business transformations 

Fabio Mörmann

In the dynamic and ever-evolving business environment of today’s world, organizations across industries are increasingly recognizing the urge to pursue digital transformations to maintain their competitive edge. However, the journey toward successful transformation is riddled with challenges, complexities, and uncertainties. This riddle can be solved with the help of an IT strategy hub. 


What is an IT strategy hub? 

I recently introduced the Digital Strategy Framework as a tool that helps understand the most important aspects to look at during the planning and execution of digital transformation initiatives. I highlighted the IT strategy hub as a committee serving as the connector between all the other key elements of this framework. It ensures a successful transformation while keeping in line with the overall business goals. 


The IT strategy hub acts as a powerful instrument that oversees, steers, and navigates through the thick, inevitable, and intransigent jungle of complex digitalization scenarios inside and outside an organization. It brings together a group of experts in technology, digital transformation, change management, and business acumen that aim to achieve business goals with the help of digital transformation. 


Their functions are various and complex. They are responsible for creating a holistic digitalization roadmap and analyzing the market and available technologies to support its execution. They define the launch and supervise the digitalization initiatives that are driven by the digitalization roadmap, making sure IT strategy and business strategy are always aligned.   


In this article, we’ll explore the transformative power of this committee of experts and its ability to guide organizations toward achieving successful business transformations. Drawing from my experience collaborating with various clients, I’ll highlight key strategies and best practices that C-level executives and other decision-makers should consider during their digital journey. 


The importance of strategic alignment 

Successful digital transformations require a seamless alignment between an organization’s IT strategy and broader business goals. The IT strategy hub plays a crucial role in bridging this gap by ensuring that digitalization initiatives are tightly linked to the overarching business strategy. It carefully observes the interplay between business goals and technology as early as possible in the transformation process. The hub can perform best when they get involved as a supportive role in the creation or refinement of strategic overall objectives. Once the business strategy is defined, the hub can assess the technological landscape and design a roadmap that leverages their comprehensive knowledge to drive business success. 


Fostering collaboration 

It might sound obvious, but nevertheless, it’s crucial to mention that without close interdisciplinary cooperation, any digitalization initiative will be doomed to fail sooner or later.  


Business units and silos have been built up in the most successful organizations over the years, leading to a fragmented and disconnected landscape that hinders effective digital transformation efforts. These isolated structures limit the flow of information, impede collaboration, and create redundancies in processes and technologies. Without close interdisciplinary cooperation, these barriers persist and prevent the organization from harnessing the full potential of digitalization.  


The IT strategy hub needs to actively engage with stakeholders from different areas of the organization. This includes involving business leaders, department heads, subject matter experts, and end-users in the decision-making process. By incorporating diverse perspectives, the hub can gain a comprehensive understanding of the organization’s needs, challenges, and goals to enable them to develop a well-rounded digitalization strategy. 


Navigating technology disruption 

In today’s fast-paced technological landscape, emerging technologies can disrupt industries, presenting both opportunities and challenges. The IT strategy hub helps organizations navigate this disruption by providing insights, expertise, and guidance.  


While decision-makers and experts at your company make sure business goals are always up to date and can be leveraged through digitalization, external expertise can help complete the comprehensive requirements of an IT strategy hub. Digital advisors stay at the forefront of technological advancements and enable them to identify the right solutions for organizations and assist in adapting to innovative technologies.  


By leveraging external knowledge, organizations can seize competitive advantages, unlock innovation, and benefit from transformative technologies. Those technologies include artificial intelligence, cloud computing, edge computing, and many other cutting-edge advancements. 


Transforming business processes 

The IT strategy hub has a significant impact on transforming business processes to drive efficiency, innovation, and customer-centricity. They work closely with the whole organization to evaluate existing processes, identify areas for improvement, and design digital strategies that streamline operations and enhance productivity. By leveraging digital tools and technologies, organizations can optimize processes, automate manual tasks, and create agile workflows that enable faster decision-making and seamless collaboration across teams. 


Building an agile and resilient IT infrastructure 

To successfully transform your businesses, your company’s IT infrastructures need to support future growth and scalability. The IT strategy hub needs to provide expertise in these areas to help to quickly adapt to any changes that might come up during the digital transformation process. Being able to rapidly react to change and constantly leverage new insights gained throughout the ongoing digitalization can significantly impact the outcomes and make the difference to stay ahead of competition.  


The full set of expertise is completed by utilizing extensive experience. Digital advisors assist many organizations in modernizing legacy systems, embracing cloud architectures, and introducing innovative technologies and methodologies. This facilitates the rapid adaptation to changing business needs. By leveraging expertise and experience, organizations can optimize their IT infrastructure. This is done by improving flexibility and efficiency, enhancing data security and privacy, and leveraging scalable cloud solutions to drive innovation and competitiveness. 


The human factor 

Digital transformations extend beyond technology. They require a holistic approach that also addresses other important aspects, such as the human factor. Change management, stakeholder engagement, and workforce upskilling are critical components of successful transformations.  


The IT strategy hub provides guidance and expertise in managing change, ensuring stakeholder buy-in, and implementing training programs to equip employees with the valuable skills needed. By implementing a human-centric transformation process, organizations can overcome resistance, foster a culture of innovation, and empower their workforce to drive successful digital transformation. 


Key takeaways 

The IT strategy hub is essential in guiding organizations toward successful business transformations. By following the best practices mentioned in this article, the IT strategy hub unlocks the full potential of digital transformations. 


The transformative impact of the IT strategy hub can drive innovation, improve operational efficiency, and position organizations for long-term success in today’s digital era. It may be valuable to consider digital advisors to build and facilitate a successful IT strategy hub. They enrich the hub with broad knowledge and extraordinary experience in digital transformation. This ensures high quality and provides a holistic view that goes beyond business goals and technical implementation, accelerating your digital transformation journey. 


I encourage you to embrace the full potential of your digital transformation by utilizing the Digital Strategy Framework and leveraging this concept with the help of a skilled IT strategy hub that is completed by your digital advisory partner. Reach out for further discussions and collaborations as they arise on your digital transformation journeys. Together, let’s navigate the complexities, embrace change, and unlock the limitless possibilities of digital transformations.